Havana Club is a brand of rum made in Santa Cruz del Norte, Cuba.
The brand was created in 1878 by José Arechabala, born in Gordejuela, Vizcaya, Spain and was nationalized in 1960 after the Cuban revolution.
José Arechabala Aldama was a factory owner, sugar broker, beverage industry, jam, yeast and several other products derived from sugar cane. He was a family owner and president since 1958 of "J. Arechabala SA", a large manufacturing complex with jam, yeast and syrup factories, sugar warehouses, maritime terminal and shipyards in Cárdenas.
Since 1993, Havana Club rum has been produced by the Havana Club International consortium, a joint venture between Pernod Ricard and the Cuban government.
The most popular flavors and qualities in the market would be:
☆ Blanco añejo ☆ 3 años ☆ Especial añejo ☆ Reserva añejo ☆ 7 años ☆ Selección de maestros ☆ San Cristobal de La Habana - Ron Añejo Solera ☆ Gran Añejo 15 años ☆ Máximo - Extra Añejo Rum
Ron Añejo 15 años is a variety that is not always available on the market and is relatively difficult to obtain.
Solera Añejo San Cristóbal This is Ron Añejo Solera San Cristóbal a special edition that is only sold at the official distillery of the Havana Club. Solera San Cristóbal was created by the celebrations of the 480th anniversary of the Villa de San Cristóbal in Havana.
International sales.
Havana Club is the fifth largest rum brand in the world, with nearly 4 million cases sold annually. It is marketed abroad by beverage producer Pernod Ricard.
However, there are many other brands of rum in Cuba, also very popular with Cubans.
This is the case of Ron Santiago de Cuba, Ron Legendario, Ron Mulata and Ron Cubay among others.
These drinks are much less present in the international market, unlike some of the productions of the Cuban company TECNOAZUCAR, which owns brands of Cuban rum marketed only abroad.
Rum is for the Cuban people a culture, a sign of national identity and an ancestral tradition for the country's economy, inextricably linked to the history of the sugar industry whose alcohols derived from the production of cane sugar constitute the main raw material of our rum distilleries.
A glass of good Cuban rum will always be one of the best ways to make the celebration a celebration of the mind and body.
Drinking rum - if it is not an exaggeration to say - gives a cultural status during the toast. Even more than beer, for its remarkable tendency to verbiage and popular expansion.
It's almost time to toast again to the land of rum... let's raise our glasses to the health and happiness of all Cuba enthusiasts.
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